Brand Integration Under One Unified Company

We’re excited to share that we’ve officially begun the next phase of integrating Apollo, BDS, BTR, MAG, and White Hawk under one unified name: Channel Partners.

This is not a merger—it’s a strategic evolution of companies that have long shared common ownership and a shared vision. With support from a new leadership team, we’re taking deliberate steps to build a single, powerful organization that combines the strengths of each brand.

What This Means for You

While some improvements will take time to implement, this ongoing integration is designed to create:

Expanded opportunities to grow your career across a wider range of teams and services
The potential for more consistent, local work as scheduling efficiencies are realized
Opportunities to maximize your schedule and increase your hours over time
A stronger, more stable company positioned for long-term growth
A leadership team focused on building a better experience for both employees and clients

Please note: These changes won’t happen overnight. As we work to align systems and processes, some roles may require cross-training or transitional planning. We’ll begin that process immediately, but full implementation will take time.

Why We’re Integrating

By bringing all brands together under one roof, we’re aligning our operations to better serve our clients from concept to in-store execution. This structure allows us to operate more efficiently, deliver more consistent results, and reduce the burden on our field teams.

Our expanded capabilities include:

Retail Design & Technical Drawings – Floor plans, 3D models, and visual concepts
Procurement & Logistics – Sourcing, warehousing, and delivering fixtures and materials
Construction & Installation – Full buildout services including construction and assembly
Resets, Maintenance & Repair – Preventative maintenance and in-store resets
Merchandising & Assembly – Product setup, planogram execution, and display support
Training, Assisted Selling & Analytics – Coaching teams to perform and engage customers
Data, Analytics & Reporting – Tools to track progress and optimize performance

Benefits to Our Customers

Broader Capabilities, Better Value – More expertise and deeper resources at a lower cost
Scalable Support – Cross-trained teams ready to mobilize quickly
Consistency & Efficiency – Unified systems, tools, and execution across all markets

What’s Next

Get to know your management team and let them know your skills, goals, and availability.
Be patient—leaders are managing many changes at once.
Take advantage of cross-training as it becomes available. The more you learn, the more opportunities will come your way.
If you haven’t received any specific updates yet, please continue business as usual.

We’ll keep you informed as additional changes roll out. Thank you for your continued dedication during this exciting transition.